Mindstrolling on what ideas I'm basing on

"It's the calling of leadership to understand what the office or organization needs, and what the customer deserves and to then help them get it." - Michael Useem, Professor of Management at the Wharton School 

summary :
- understand what the office or organization needs

- what the customer deserves
- help them get it

"shareholders come last– the most important groups are customers and then employees. He says matter-of-factly that customers are the ones who pay him and employees are the ones who stick with him but shareholders come and go." - Jack Ma, CEO of The Alibaba Group

http://techcrunch.com/2010/09/24/the-surprising-religion-of-jack-ma/

summary :
- don't work for your sake, work to entertain and inspire your audiences
- appreciate they who stick with you in good time either bad time

just my 2 cents...